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Ntawer Rassi · Episode 2 · 2 Sep 2026 · 8:36 · 261 views

ماشي الأداة هي الفرق. الفرق هو شكون كيحكم

Youssef argues that the tool is not the real difference. What matters is who judges the output: AI makes execution cheap, but it does not give you the taste or the judgment to decide what is good. He tells a story about showing a client a slide deck of AI-made design options, and he cites a Harvard/BCG study (the "jagged frontier") on AI's uneven effect on creative work. He ends by saying that a skilled creative still has to know what to keep and what to reject.

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TranscriptAutomatic Darija transcript. It has mistakes.

aghlbia nas li chftouhm kaykhdmou mzyan b lay ay mabdawch kayt3llmou lay ay hadi 9sa 3la wa7ed lpower b wa7ed jit 3nd chrka dyal khali bach n3awnou chi 7aja li ghir 3adia f lworkflow dyalo khali kaykhdem 3ndo chrka dyal dibanaj à domicile khser lek chi choufou wakha chi tanstali chi climatiseur smitha Kwik Bricolage t9der tdkhl lapplication tchouf chi 7ref wtdkhl w tkoumoundi dzet 3ndo 9alya chouf had slide show ach ban lek fih wach mzyan hadi wkha li machi chi wa7ed wa3er f al AI walakin kay3ref ykhdm bih mzyan w kay3ref ykhdmou ana cheft dak le PDF banoulya bzzaf d l7wayej ma houmach

lalwan ma houmach les espoirs bas mam9adinch texte maghadich howa hadak structure na9sa chwiya w dak la7sas dyal rah ma kamlech khalli ban liya dak al PowerPoint wla dak al PDF msali ana ban liya fih khamsa dyal lmachakil chno 3ndi li makanch 3ndo hwaya bach ychouf hadak chi li cheft anaya nfes al AI ila 3titih l nas makhchahach fin kaykhrej lihom résultat mkhtlf nas kay9oulou melli had ladaa ghada touli 3nd kolchi

walakin ila kolchi wla 3ndo 9oua khar9a ma b9a 7tta wa7ed khar9 l l3ada w lina kamlin b7al f7al kayn wa7ed lfre9 bini wbin khali machi lay ay wla kifach kaykhdem bih had tlet t9der t3awn khalti tsayb PDF w PowerPoint walakin mat9drch t3ti nfes les expériences li douzt wnfs douk sway3 w dik layam li kanmounti vidéo wnmounti design w nchouf chno lghlet wn3awd ns77 wn3awd hadi kat3tik expérience wrfrence dyal lkhedma li créative

dakchi li dowz mab9ach ghir bagage wla data li trinat 3liha 3ini w kol wa7ed 3inou trinat 3la wa7ed l7aja khali rina 3la dakchi li 3ndo 3la9a b lbiznis ya3ni la AI 3taha chi 7aja 3ndo 3la9a b le business y9der y9oul lih la hadi ghlet hadi s7i7 hadi mamzyanach hadi mzyana hadi mzyana ana la9a dizayn ghan9oul lih hadi 3yana bdel had loun li Passe pas mab9atch hna mzyan

kol wa7ed fina 3ndo dik data trinach 3lih 3inou li 9bel ma tkoun had toul li daba 3tatna 9oua khar9a soit disant kan9oulou 9oua khar9a wkha f ach kolchi wla daba super brman ta wa7ed ma b9a superman w lina kamlin b7al b7al ha howa kolchi wla 3ndo lay ay ya3ni 3tat wa7ed lafountaj walakin w lkher rah rj3naha kolna f7al f7al kolchi y9der ychri abonnement 3chrin doular wykhdm bih

w wa7ed kiwli f7al wa7ed mab9ach lfre9 b9a lfre9 hadik data li triniti 3liha 9bel ma tkoun had lay ay hada y9der ybanalizi wykhli likzikasiwn sahla ya3ni ay 7aja t9der tira walakin may9drch ybanalizi lbirsbiktif may9drch ybanou lina roia dyal lwa7ed li wa7ed dowz rb3in 3am mtla machi khali ay wa7ed chi wa7ed dowz rb3in 3am f lbiznis maymknch b9a ana roia dyalo mtla m3a roia dyali li madouztch ana mtla bzzaf f lbiznis

w chi wa7ed li mtla f7al li dowz bzzaf f lkhedma créative maymknch t9arnou m3a wa7ed ma 3mrou dowz khedma créative hada howa lfre9 dik data li douzti kat3tik m3a al AI y9der maykounch dar fbalou belli dik task li 3ta l AI may9drch yjiyjiha 7it ma 3mrou trina 3la data li trinit 3liha anaya les espaces dyal les couleurs lalwan lfount hadi na9sa w ghir dak la7sas belli rah ma hyach

chi 7aja na9sa chi chi 7aja khassha tbdl li zad bas rak t7es biha rah hadak al PDF wla dak al PowerPoint wla dak al image mlich ma3ndouch chi khrita bach y3ref chno lghlet walakin ana 3ndi 7itach douzt tnach l3am f doumin li kryatif kol merra 7el foutouchoub 7el broumiyr wla 7el ay logiciel wkt3lm 7aja jdida wktbni dik data li triniti 3liha bach t9der w li 3ndk wa7ed dou9 w li 3ndk wa7ed roia

nas machi kamlin trinaw 3la dik data kayna smia lhadchi ba7tin mn Harvard and Watson darou wa7ed lb7et li smitou JAGGED FRONTIER OF AI CAPABILITIES wa7ed liksbirimnt 3la 758 consultant mn Boston Consulting Group l9aw belli tâche kat3ti lel AI dakhla had lmn7na kaykmlou 12.2% kter d les tâches w 25 wa7ed f lmya asr3 wbkaliti ti a7sn walakin khrjt had lfrountir kanou ts3tach f lmya ykhrjou chi 7aja correct mn nas li kaykhdmou bla AI

capability dyal dka lastna3i ja 9ed ya3ni bm3na mkhrb9in f had lmn7a, walakin liksbiriwns w data li triniti 3liha hiya lkhrita awwel merra chdit lcaméra kant ghir 2014 khwaya, foutoughrafi, chwiya lvideo, kmlt 9rayti w m3a dalik kmlt 9rayti b9at khwaya, mn w raha matkhrjch mn lbhdchlr wlat khdma ga3 had la3wam fin ma kont knakhd lcaméra kont kandowz mn wa7ed l7l9a ndir lkhedma nrj3 w nchouf rizoulta nmounti wnambroufi dak rizoulta li dert

wnkoumbari khdmti m3a nas li wa3rin f doumin f dak lwe9t wnfhmou w nchoufou chno lghlet bach n9adou lmerra ljaya w3awtani nakhd lcaméra w lmerra ljaya n3awd nfes l7l9a had l7l9a li dert laf lmrat hiya li 3tatni dak data li trinat 3liha 3ini w kol wa7ed fina 3ndo dik data li trina 3liha 3inou w hna machi l3in kan3ni biha ghir l3in walakin 7tta dak la7sas li kan ch7al howa khda f lbiznis

kifhom nas kifach yt3aml m3ahom kifhom l9rarat kay3ref amtyaz ay mtla yzid ykbr aymta mayzidch ykbr mtla les créatifs f lvideo wla f photo dowz bzzaf dyal lvideos kaychouf video kay3ref finahwa lmochkil l9t3a kay7es biha rah khayba khassha tmoudifiha chi l3ba ya3ni dakchi li douzti 9bel mn al AI howa li kay3tik l'avantage daba m3a al AI f ach khalli 3tani dak dizayn makntch kanchouf ghir f chi tlata wla khamsa d lmachakil walakin kont kanchouf

b3douk l7l9at li sdit nach l3am hadi laf dyal lmrat ma bin chno bghit ndir w chno wla 3ndi chno bghit nsour lvideo tsouyra w chno khrjt bih f lkher daba wkha n3tik a7sn caméra li sawaya laf doulara tan9oulk khrej liya video fih jouj d9ay9 wach tkhrj liya vidéo f7al Christopher Nolan li 7yatou kamla howa kaysour kaychouf wkimchi l lmountaj, chouf dakchi 3awtani, wy3awd yfilm jdid wy9ad w kol merra dik l3in dyalo katkbr

mat9drch dir f7alou machi 7itach ma3ndkch les outils ma3ndkch dak lji bi ti dyal mya doular wla dyal mitin doular wla ma3ndkch dak lcaméra lwa3ra li bghiti tsawr biha mat9drch dir f7alou 7it ma3ndkch liksbiriwns li dowz wa7ed khmes nhar w howa kaysour w wa7ed 3cher snin w howa f lbiznis makit9arnouch hada howa lfre9 fre9 machi howa al AI li ghadi ykhlik nta 7sen mno wla lcaméra li sawya

lach had lmliwn li ghada tkhlik tsour dak lvideo li bghiti tsour wla dik jebt lmliwn li ghadi tbda bih wa7ed lmchrou3 li bghiti touli bih mliwnir la walakin dik l7l9a li katsed laf lmrat hiya li kadir lfre9 ay domaine Business creativity ti souyra hiya li kadir lfra machi al AI ritchard noulan li howa lmkhrj dyal Batman kay3ref lfre9 bin chno bgha fdmaghou wbin dakchi li ysour 7itach sdet dik l7l9a laf lmrat

walakin nta masditihach laf lmrat, lay ay makisdch lik dik l7l9a fblastk ghir kay3tik caméra asr3 n9der khrej Script asr3 t9der dir site web asr3 t9der dir t... amij asr3 walakin dik l7l9a rah hba dyalk hna kayji soal kifach nsed had l7l9at awwel 7aja akhtar lmohima li bghiti t 9bel ma t9is had technologie ljdida soul rask wach fayt liya dert had lmohima bla lay ay lmda kafia bach n3ref

rizoulta lmzyan mn rizoulta l3adi tani 7aja idi al AI b sya9 lkafi lhadik lmohima 3tih référence dou kounsir al AI khasso wa7ed lmatriyl bach ytmoutiplya wywli a7sn, talta firifi hadak chi li 3tak lay ay kharj chat bach ykoun 3ndk le résultat soul rask ma3ndkch n9arn had rizoulta li 3tani chnahouma stoundar dyal had rizoulta li 3tani, 3tak site web chnahouma a7sn site web, 3tak image chnahouma a7sn lizimaj li 3tani, b7al dakchi li 3tak lay ay

wjiji kayma ghadi tjiyji chi wa7ed li sayb lek chi site web ila mat9drch t3ref chno li ma houch rah ba9i mat9drch tkhdm b al AI f hadik lmohima khali bda kaysed hadik l7l9a kter m3a lay ay howa kaykriy dak dizayn kan9oul lih chno ma hwach wkis77 wki3awd hakka kaykoun sed l7l9at bzzaf dyal lmrat wa7ed kaykriy w wa7ed kayji yji lkhedma wkoun l7l9a katsed l3in trini al AI wla chi 7aja daba banale w3adia hada ma kan l'épisode jouj

kan m3akom ywsf w salam 3likom

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